How prepared are you if you were in a gathering and someone walks up to you to ask what you do for a living?
Are you going to start stammering in order to explain what you do in simple, concise and clear language?
How clear are you in getting your message across to people when relating what you do to them?
Then, you need to practise the “elevator pitch” . The Elevator Pitch is a concept where you are able to convince or talk about your business to anyone( client, potential partner, friends, family) within some few minutes while taking advantage of a chanced meeting with these people who have other things to do within the shortest time frame. Knowing you have a short time to get their attention means you need to understand how best to sell your idea/business.
Dont miss out on another opportunity to market your business to someone that can help promote your business.
How well prepared are you to discuss this in say 3 minutes?
Preparation meets opportunity. Dont lose out when its critical.