Huntsman Corporation was established in 1970, in year 2000 it became the world’s largest privately held chemical company and 46 years later, the company is a global manufacturer and marketer of differentiated chemicals and such products as automotive, footwear, personal care, detergent, aviation and textiles to mention a few.
The owner of the corporation, Jon Huntsman wrote the book “Winners never cheat – Even in difficult times”. His true legacy isn’t the multi-billion company he built or how organization is impacted on our lives through several household & industry based products he produced, but on his unwavering honor, integrity, values and generosity that brought goodwill his way.
The book serves as a compass to budding entrepreneurs and existing business owners that some life principles such as values, integrity and goodwill can actually build a multi- billion company if allowed to play key roles in our business operations.
In one of the chapters, we have where it is written that Character is most determined by integrity and courage. Your reputation is how others perceive you and how you act when not being watched. These traits or lack thereof are the foundation of life’s moral decisions. Once dishonesty is introduced, distrust becomes the hallmark of future dealings or associations.
The rationale that you have to cheat to stay competitive is a powerful lure, the path to perdition is enticing, slippery and all downhill. Stick to the path of ethics and integrity, you can never go wrong in the long-term…
There are 12 chapters in the book, and the most profound for me are;
Chapter 2 – Check your moral compass.
Chapter 3 – Compete fiercely and fairly – (ut no cutting in line).
Chapter 4- Setting the Example (Risk, Responsibility, Reliability – the 3R’s of Leadership
Chapter 5- Keep your word.
Chapter 7- Pick Advisors wisely – Surround yourself with associates that have courage to say NO to you.
Chapter 12- The Bottom Line (Acceptable values are child’s play, not rocket science).
There are no moral shortcuts in the game of business or life. There are 3 kinds of people;
a) the unsuccessful
b). The temporarily successful
c). Those who become, and also remain successful.
The DIFFERENCE is CHARACTER!
This is a must read for all aspiring and existing business owners.
Business & Life Coach